TIFF; NÜTRL VODKA
STREET PARTY

Drink Inc. in partnership with Nütrl Vodka and Nütrl Vodka Soda executed a "chic-VIP-esque" stop along King Street West in the Theatre District, with complimentary admission for all TIFF-go-ers. This activation ran through the first weekend of TIFF kicking off the Festival with style and thirst-quenching cocktails.

Located smack-dab in the middle of the Festival at King and John, everyone was welcome to join the Nütrl party and enjoy Nütrl Vodka Soda, and Nütrl Vodka cocktails between films and into the night.

Drink Inc. provided the opportunity for Nütrl to re-connect with people who were already enjoying their products, while introducing the brand to new consumers and making Nütrl Vodka Soda the #1 selling RTD at the LCBO.