CUSTOMIZED CLIENT EVENTS
Events we've rocked..
GROLSCH OPEN HOUSE @TIFF
CUSTOMIZED CLIENTS EVENTS
For two consecutive years, Drink Inc. (in partnership
with Grolsch and TIFF) executed a complimentary VIP
Experience open to the general public, to kick off the
most buzz-worthy week in Toronto.
Held in the heart of downtown Toronto, Drink Inc.’s pop
up activation included a Free “VIP Experience” for over
1000+ nightly.
The space included a bar, food trucks, interactive creative workshops and stage where we had performances by Sloan, The Dears, Buck 65 and a surprise performance by Feist.
As a result of this activation, Drink Inc. provided
Grolsch with the opportunity to create instantaneous
relationships with consumers.
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TIFF; NÜTRL VODKA STREET PARTY
CUSTOMIZED CLIENTS EVENTS
Drink Inc. in partnership with Nütrl Vodka executed a "chic-VIP-esque" stop along King Street West in the Theatre District, with complimentary admission for all TIFF-go-ers. This activation ran through the first weekend of TIFF kicking off the Festival with style and thirst-quenching cocktails.
Located smack-dab in the middle of the Festival at King
and John, everyone was welcome to join the Nütrl party
and enjoy Nütrl Vodka Soda, and Nütrl Vodka cocktails
between films and into the night.
Drink Inc. provided the opportunity for Nütrl to re-connect
with people who were already enjoying their products,
while introducing the brand to new consumers and making
Nütrl Vodka Soda the #1 selling RTD at the LCBO.
CUSTOMIZED CLIENTS EVENTS
Drink Inc. transformed Blue Mountain Village, a high traffic
tourist destination, into a traditional Oktoberfest street
festival that hosted over one thousand party-goers.
We created a pop up beer hall in the Village Square under
several branded tents to serve our client’s vision.
Traditional Oktoberfest fare was paired with our client’s
brands, highlighting each beer's characteristics. Authentic
Bavarian dancers were also hired to inject true Oktoberfest
traditions and entertainment into the celebrations.
Drink Inc. hired Kevin Brauch from Iron Chef to host the
event and instil the client’s brand into the party-goer's
experience. This Oktoberfest experience showcased
traditional and non-traditional music to create a
one-of-a-kind Oktoberfest celebration.
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OKTOBERFEST AT BLUE
MOUNTAIN VILLAGE
NACTO:
WELCOME RECEPTION AT UNDERPASS PARK
CUSTOMIZED CLIENTS EVENTS
NACTO (National Association of City Transportation Officials) held its September 2019 conference in Toronto and Drink Inc.'s relationship with the City helped secure Underpass Park; the perfect venue for this great outdoor event!
Drink Inc’s relationship with the City of Toronto helped secure Underpass Park for this great outdoor event! With NACTO’s goal of keeping things local, Drink Inc. brought out Food Trucks that specialized in local ingredients, as well as local alcohol vendors from Ontario.
The event was accented with live artist installations throughout the venue and local musicians contributed to the party atmosphere. The client was extremely happy with the event itself as well as the positive feedback they received from many of their delegates across North America.
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CUSTOMIZED CLIENTS EVENTS
Drink Inc. partnered with Big Rock Brewery to produce
the first-ever Big Rock Barn Burner concert in Toronto!
The event featured Mt. Joy, The Darcys, and Girlfriend
Material at Toronto's iconic Opera House for a sold-out
show and for a good cause!
The evening was made complete with Big Rock fresh
craft beer being served exclusively to this beer-loving
crowd.
In support of Music Heals Canada.
BIG ROCK BARN BURNER
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BATCH AT BIG FEASTIVAL
CUSTOMIZED CLIENTS EVENTS
Drink Inc. designed a private VIP area for guests to indulge in a fully branded BATCH/Creemore experience.
Drink Inc. customized a VIP culinary experience that
was tailored to pair with various BATCH/Creemore
beers, including their small batch and craft beers.
This included building and branding festival games, like
life-size Jenga and Bean Bag Toss.
Drink Inc. also co-produced programming in two
different brand experience areas; one for BATCH and
one for Creemore Springs that ran all weekend long.
Drink Inc. also facilitated a General Store in order to
sell merchandise for both breweries as well as their
guest presenters/speakers and chefs.
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COUNTY IN THE CITY
CUSTOMIZED CLIENTS EVENTS
For seven years, Drink Inc. produced an annual exclusive wine tasting event in partnership with WineAlign and
20 participating wineries from Prince Edward County.
Over 70 wines delighted the palates of guests and introduced them to some of the most enticing flavours of Prince Edward County; Ontario’s hottest growing wine region.
Drink Inc. provided wine lovers with a Try & Buy program where they could mix and match a case of 12 bottles and have them delivered directly to their home, with no delivery fee!
Drink Inc Collaborated with Berkeley Events’ culinary team to create a customized menu that pairs well with wine.
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CUSTOMIZED CLIENTS EVENTS
Drink Inc. executed Creemore’s vision of hosting a bustling street party dedicated to consumer appreciation. Although the street pub is held in the heart of downtown Toronto, the event maintains a small-town atmosphere that defines the Creemore brand.
Celebrating Creemore's sister-brewery, BATCH, Drink Inc. worked with BATCH's kitchen to produce a street-eats, summer, crowd-pleasing menu. Drink Inc. also provided other fine food vendors, games, and musical talent for over 1500 attendees.
Drink Inc. supplied the client with a custom branded experience including branded games, branded currency, tents, decor and a stage for live entertainment.
CREEMORE STREET PUB
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MUSKOKA'S
20TH BIRTHDAY
CUSTOMIZED CLIENTS EVENTS
Drink Inc. took over Toronto’s Evergreen Brickworks and transformed it into a memorable birthday party with over a thousand guests, to celebrate Muskoka Brewery’s 20th anniversary.
Drink Inc. coordinated with 20 craft breweries so that each brewery brought a unique “one-off” Muskoka-inspired beer using local Muskoka ingredients such as spring water, berries, fruit, herbs, and more.
Drink Inc.’s event team encouraged guests to take part in an interactive one-of-a-kind art activation, to create unique art pieces on large canvases using multimedia. Attendees’ works of art, themed as “Cheers to 20 years”, were given back to the brewery as birthday gifts from their guests.
Drink Inc. also worked closely with renowned local chefs to create a customized menu that paired perfectly with the featured beers.
SUSTAINABLE DIM SUM
CHARITABLE EVENT
Sustainable Dim Sum is a fundraising event held at City
Hall in support of Environmental Defence.
Drink Inc. partnered with some of the GTA's top chefs who created delicious dim sum items using only fresh, local and sustainable ingredients from our environmentally conscious partners.
The funds raised went directly back to Environmental Defence all in support of defending clean water, a safe climate, and healthy communities.
