MUSKOKA'S 20TH BIRTHDAY
CUSTOMIZED CLIENT EVENTS
Drink Inc. took over Toronto’s Evergreen Brickworks and transformed it into a a memorable birthday party with over a thousand guests, to celebrate Muskoka Brewery’s
20th anniversary.
Drink Inc. coordinated with 20 craft breweries so that each brewery brought a unique “one-off” Muskoka inspired beer using local Muskoka ingredients such as
spring water, berries, fruit, herbs and more.
Drink Inc.’s event team encouraged guests to take part in an interactive one-of-a-kind art activation, to create unique art pieces on large canvases using multimedia. Attendees’ works of art, themed as “Cheers to 20 years”, were given back to the brewery as birthday gifts from their guests.
Drink Inc. also worked closely with renowned local chefs to create a customized menu which paired perfectly with
the featured beers.