GROLSCH OPEN HOUSE
@TIFF

For two consecutive years, Drink Inc. (in partnership with Grolsch and TIFF) executed a complimentary VIP Experience open to the general public, to kick off the most buzz-worthy week in Toronto.

Held in the heart of downtown Toronto, Drink Inc.’s pop up activation included a Free “VIP Experience” for over 1000+ nightly.

With exclusive connections to the music industry, Drink Inc. secured surprise performances by Feist and Finger Eleven.

As a result of this activation, Drink Inc. provided Grolsch with the opportunity to create instantaneous relationships with consumers.