TIFF; NÜTRL VODKA STREET PARTY

Drink Inc. in partnership with Nütrl Vodka executed a "chic-VIP-esque" stop along King Street West in the Theatre District, with complimentary admission for all TIFF-go-ers. This activation ran through the first weekend of TIFF kicking off the Festival with style and thirst-quenching cocktails.

Located smack-dab in the middle of the Festival at King
and John, everyone was welcome to join the Nütrl party
and enjoy Nütrl Vodka Soda, and Nütrl Vodka cocktails
between films and into the night.

Drink Inc. provided the opportunity for Nütrl to re-connect
with people who were already enjoying their products,
while introducing the brand to new consumers and making
Nütrl Vodka Soda the #1 selling RTD at the LCBO.