GROLSCH OPEN HOUSE @TIFF

For two consecutive years, Drink Inc. (in partnership
with Grolsch and TIFF) executed a complimentary VIP
Experience open to the general public, to kick off the
most buzz-worthy week in Toronto.

Held in the heart of downtown Toronto, Drink Inc.’s pop
up activation included a Free “VIP Experience” for over
1000+ nightly.

The space included a bar, food trucks, interactive creative workshops and stage where we had performances by Sloan, The Dears, Buck 65 and a surprise performance by Feist.

As a result of this activation, Drink Inc. provided
Grolsch with the opportunity to create instantaneous
relationships with consumers.