OKTOBERFEST AT BLUE
MOUNTAIN VILLAGE

Drink Inc. transformed Blue Mountain Village, a high traffic
tourist destination, into a traditional Oktoberfest street
festival that hosted over one thousand party-goers.

We created a pop up beer hall in the Village Square under
several branded tents to serve our client’s vision.

Traditional Oktoberfest fare was paired with our client’s
brands, highlighting each beer's characteristics. Authentic
Bavarian dancers were also hired to inject true Oktoberfest
traditions and entertainment into the celebrations.

Drink Inc. hired Kevin Brauch from Iron Chef to host the
event and instil the client’s brand into the party-goer's
experience. This Oktoberfest experience showcased
traditional and non-traditional music to create a
one-of-a-kind Oktoberfest celebration.